HARD COPY SOLD OUT – ONLINE AVAILABLE

Manifesting as a real-life wardrobe, AW 24/25 is all about creating a uniform of our time. We want our clothing to do more than just visually dress us, we want to feel it, understand it, and most importantly, feel good in it.

When purchasing the CASUAL + YOUTH 24/25 hardcopy report, log into your online account and access our COMPLETE report with the additional research material confirming how each of the concepts has been realised by lifestyle, merchandising plus soft + hard goods, materials, prints, packaging and graphics. We include an additional EDIT of the entire report with clear and commercial direction on what to back in volume and key products. Your account is complete with downloadable folders of all images used in the report accessed directly from our site, these are invaluable for style inspiration and team mood boards.